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Almost all Marketing & Product Management of Telco Services is Wrong

Rudolf van der Berg, Management Consultant, Logica

Date: Wednesday, October 28

Time: 11:00 - 11:10 AM

Location: Transformatorhuis

Free designs and markets its services like a consumer electronics company would. Every 6 months new services.  All for the same price package. No questions about profitability of an individual service. No difficulty in getting the billing right, because there is no billing. It's services are used a lot and Free is a very profitable company.

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