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Sell What Can't Be Copied

Chris Castiglione, New Media MA Graduate, University of Amsterdam

Date: Wednesday, October 28

Time: 5:30 - 5:40 PM

Location: Transformatorhuis

There are two problems facing every web startup:  
Problem 1: Getting people to use your stuff
Problem 2: Getting people to give you money

The concepts of 'free' and 'freemium' are excellent business strategies for getting people to use your stuff. Yet too often these ideas are misunderstood or poorly executed without a plan to monetize. How do we recognize the difference between what should be free and what should be sold?

Most business owners in this situation suffer from a marked inability to comprehend the underlying logic of the Internet when analyzing digital distribution. Digital products (digital music, videos, images and other content) live within the framework of the Internet, therefore they are subject to the logics of that context. By analyzing this context and looking closely at the influence that the Internet and blogging culture are having on online distribution, Chris Castiglione provides a definition for what should and shouldn't be given away for free.

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