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Andy Abramson

Comunicano, Founder

Andy Abramson is the founder of Comunicano, Inc., a 30 person asymmetrical communications consultancy, geared to providing clients with Senior Advising, Marketing Communications, Corporate Communications and Marketer-In-Residence services to start-ups, companies in transition and established brands with regard to influencer relations, marketing, advertising, public relations, social media, promotion, events and reputation management in the technology, consumer products and business to business markets.

A veteran of the media, marketing and public relations industries, Andy has 35 years of experience in all facets of marketing and corporate communications. He started his career in the marketing department of a professional sports team at age 14 before earning his degree in Journalism from Temple University.

In the period of 2005-present sixteen Comunicano startup clients have been acquired ranging from Cisco, IBM, Google, eBay, Nokia, and other similar companies being on the acquiring side. Most recently in November 2008 Citrix Online acquired HiDefConferencing while Logitech acquired client SightSpeed. This was followed by the recent acquisition of Mobivox by Sabse.

Prior to starting Comunicano in 1993 Abramson guided The Upper Deck Company’s Public Relations and Sports Marketing; served in Account Management with Foote, Cone & Belding’s IMPACT group developing Integrated Marketing programs. His agency role followed a 14-year career in sports marketing with the Philadelphia Wings, Denver Nuggets and the Philadelphia Flyers including as President of the team’s youth hockey operation, Hockey Central/Office of Amateur Hockey Affairs from 1976-1988.

Andy is also Ken Rutkowski’s eleven-year running co-host on KenRadio’s World Technology Roundup and an active blogger with both VoIPWatch and Working Anywhere, two blogs that focus on emerging communications and the virtual workplace.

During his career Andy has worked with numerous clients and corporations in traditional package goods product and manufacturing companies, promoted sports and entertainment events and place based properties, worked for professional and amateur sports organizations and leading entertainment figures, launched a record label.

Sessions from eCommEurope2009: Emerging Communications Conference featuring Andy Abramson: