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The Phone Paradigm Shift: People's Understanding and the Future

Morten Hjerde, User Experience Manager, Vodafone

Date: Wednesday, October 28

Time: 9:45 - 10:00 AM

Location: Transformatorhuis

80% of the times you pick up your phone, it is not to call someone or answer a call. It is to interact with something else. The phone itself, the browser, a web page, an App, or someone you follow on Twitter?

We are in the middle of a paradigm shift when it comes to how people use their phones, and what they understand their phone to be. Understanding peoples 'mental model' is critical to successful design of phones and services, and determines who fails and who succeeds. This understanding has evolved a great deal over the last few decades, and how it evolves in the future will determine the fate of mobile operators, phone manufacturers and just about everyone in the mobile business. Everyone believes you are their customer, but who really owns your attention?

This talk takes you on a fascinating tour of how people's understanding and value of 'the machine' has evolved and where it is going in the future.

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